My favorite WordPress plugins below are used with my favorite theme Avada and my favorite WordPress hosting service WPEngine. I have used these plugins primarily for B2B sites where the primary goals are brand awareness, multi-channel ad campaigns, traffic/lead generation, extensive product content, and online sales. I prefer free and near-free plugins but have no problem paying for some of these plugins because of the value they add.
Yoast SEO Premium
For B2B and DTC sites I use the Yoast SEO Premium version which has more features than the free version. In addition to Keyword Optimization, SERP preview, Readability check, Search Appearance, XML Sitemaps — the Premium version includes useful features such as Redirect Manager, Canonical URLs and more. The Premium version is $89/site with discounts for add’l sites.
WooCommerce
WooCommerce is a powerful platform, but it can be intimidating at first if you’re new to ecommerce. There are a lot of features you need to be comfortable with if you want to run a successful operation. Luckily I have been a WooCommerce user for many years and have built many webstores using the core features and several of it’s app extensions. WooCommerce was acquired by Automattic, the makers of WordPress, so feel better about it’s code integration with WordPress and it’s future viability. Core WooCommerce is free but the extensions almost always needed are not. In fact, they can get quite pricey.
Slider Revolution
Slider Revolution includes a powerful visual editor with an enormous amount of features and settings so you have control over every detail of your sliders. You can create image sliders and carousels, featured posts sliders, social media feeds, media galleries, hero panels, and more. Sliders are responsive design styled and work well on desktop, tablet, and phone. Slider Revolution is included with themes such as Avada.
TablePress
TablePress is possibly one of the best plugins for displaying csv data inside WordPress. TablePress allows you to import csv files (and xls) and display data in wysiwyg fields via a shortcode. You can add rows/columns, swap rows/columns, set table headers and footers, add pagination, search, filters, etc. TablePress is free.
Google Reviews Business
The Google Reviews Business plugin displays G+ reviews. I use this plugin on business listing directories to display reviews and ratings to increase user confidence and SEO. Styling includes slider effect, list, grid, fixed and embedded badges. Supports Google Rich Snippets, Write a review, Minimum Filter Ratings and more. Facebook Reviews and Yelp Reviews also available. Free version available but I use the paid versions.