Outdated Magento-based web store replaced with responsive-themed WordPress/WooCommerce web store. Enhanced digital product content including retina-friendly images and SEO-friendly content. Integration with Facebook, Twitter, Google+ communities. Embedded feeds from Instagram, YouTube and Flickr channels. MailChimp email marketing integrated into the site. Built and embedded a map-based retail store locator. Advertising using Google AdWords and custom landing pages.
Project Details
Skills Needed:
Art direction & Image production
Brand style guide
Copywriting
Custom HTML & CSS
Digital product asset management
Google Ads
Google Analytics
Hosting setup, SSL, DNS management
MailChimp Email Marketing
Marketing playbook
Payment processing
SEO
Site architecture
Social media integration
Website archiving
Website security
WooCommerce
WordPress
Brand style guide
Copywriting
Custom HTML & CSS
Digital product asset management
Google Ads
Google Analytics
Hosting setup, SSL, DNS management
MailChimp Email Marketing
Marketing playbook
Payment processing
SEO
Site architecture
Social media integration
Website archiving
Website security
WooCommerce
WordPress